Selling is changing! But the business world in has changed faster than sales. Selling 2020-2040 will look very different from selling 2000-2020. It will need to because many of the sales approaches in use now are largely adaptations of selling approaches developed in the period 1980-2000.
Selling over the coming years will need to be more customer centric (and that’s not just tweaking consultative selling!). It will need to respond to a constantly changing world – volatile, uncertain, complex and ambiguous where low or zero growth is the norm. And selling 2020-2040 will mean operating in a world where mobile communication is not an option, where social selling is a necessity, where digital sales tools are part of the business blood stream and where learning has moved from the desk and the classroom.
C3 Advisory has been created to help individuals and organizations navigate through this changing environment and not just survive but flourish.